Content Marketing – 7 Easy Ways to Connect With Your Audience
Google has made no secret that it’s right into content [marketing].
Content Marketing – it’s a bit of a buzz term right now.
If you’re going to write content specifically for marketing purposes, there’re some guidelines to follow. Especially if you want what you write to be seen, shared and liked (and then your widgets ultimately get purchased).
These 7 Ways to Check You’re On The Right (Write!) Path might help:
When you’re running hot with your first few posts it’s easy to think you’ll always be running hot with ideas. Sadly, life gets in the way. Ideas dry up. You lose ooomph and momentum.
And before you know it your editorial calendar is a thing of the past.
It’s better to write once/month regularly and consistently than 12x one month and never again.
Slow and steady wins the content marketing race.
With more and more search being done online today than yesterday it’s important to make sure you’re publishing online content (as well as offline).
Remember, if you get invited to write for a printed publication always ask for the online link to your article. This way you can make reference to it in your digital world (website, Linkedin, Facebook, Twitter, etc).
Google started its quest against spammy keyword-stuffed websites a few years back. Thank heavens!
Today it’s important to make sure your content sounds and reads in a natural rhythm. Your audience wants to read content that sounds natural. Stilted and keyword stuffed doesn’t impress anyone. Not even Google any more!
What’s also important to bear in mind is that Google now has the ability to check for context. Google’s amazing algorithms check to make sure you include words related to what you’re writing about.
This means the content you’re writing about is in keeping with the other content on your website because it’s a natural extension.
If in doubt ask yourself “is this a natural extension or associated with what I do?”.
If it is, great! If it’s not, dump it and start again.
Think like them
How often have you read something and think to yourself “I can relate to that!”?
If so, the writer of that content has done an excellent job of thinking like you. This is what you need to do with your own content marketing.
You need to think like your audience.
Use their words. Their phrases. Their terminology. Not your own industry-laden-jargon that no one understands but other industry professionals.
Today, even more than yesterday, people are starting their purchasing research online. They are looking to be educated. They want to know everything there is to know about what it is you want to sell them.
If your content marketing efforts don’t include education then expect your audience to click away from digital material onto your competitor.
Your marketing efforts today must be geared to educate the sophisticated buyer. But in simple language!
It’s important that you nurture the relationship you have worked hard to build with your audience. This means your content marketing is not a case of hard-sell.
Instead it is nurturing.
If your audience has ‘paid’ to read your content with their email address it’s important you respect them. If not, you are only a couple of clicks away from unsubscribe.
As soon as you start hard-selling to your audience they are likely to unsubscribe.
Your content marketing efforts should inspire your audience to talk about you (positively!). This, in turn, will lead to sharing.
And sharing is what helps the world-of-mouse go around.
If we’re not connected yet on Linkedin how about we do that? Please feel free to check out my Linkedin Profile.