one word keeps coming up + how to avoid getting caught in the networking crossfire values conflict storm
Mine’s been fast!
I can’t believe we’re at Labour Weekend already.
I’m not sure about you, but as soon as Labour Day has been ticked off it feels like Christmas – and the madness that somehow is Christmas today – is upon us before I’ve even caught my breath…
But down to business…
I’ve facilitated two brainstorming-type meetings recently.
I looooove brainstorming!
I’m an ideas person. Give me a whiteboard and pen and I’m in my element.
Give me a “situation” and I can come up with a million and one different angles for you to look at it from…
What was interesting about both of these meetings though, was that one central theme… one word, featured in both.
In one situation this one word was the root cause of the conflict we were ‘storming. And in the other it was to ensure everyone knew ahead of time what the guiding principles were.
The word that kept recurring was
The breakdown in the first situation was caused by a misalignment of values. Which we later determined was because these weren’t clearly defined in the first place.
The owners of the business (incorrectly) assumed because they found the value of honesty critical it would be so for everyone else on their team as well.
Whereas, sadly, for one team member, honesty was a matter of context. One person let circumstances dictate the “level” of his “honesty”.
As you can imagine, such a fundamental misalignment was causing onehelluvalotta grief.
In the second brainstorming session, values rose to the top pretty fast in the discussion. All parties were clear on how important their own personal values were to them. They were clear that compromise wouldn’t be a-happening thing.
In this situation the parties agreed it was better that if they weren’t all 100% aligned in every high ranking value the venture would not go ahead. They all agreed to remain disagreeing friends than compromise on what was fundamentally important to each of them.
Fortunately, they were all in agreement.
Why was I brought into these discussions in the first place… ? Because each party will be hosting educational client networking seminars next year as part of their lead-generation strategies. And as “networking events” is what I do, I was brought in to help them navigate the uncharted territory.
So. Back to VALUES….
Now, I’m not a change agent, per se. But I’ve been around enough organisations (paid and voluntary) to know that when there’s a conflict in values everything starts to come unravelled.
This week’s article de provocateur is therefore about how important values – your own and the organisation(s) that you are part of – are in your referral marketing activities.
I’ve identified three key components that need to be in harmony when it comes to referral marketing and networking. Better still, when these three key components are not only in harmony, but they overlap, referrals take place.
These three components are:
- The connecting thread
- Core values
Check out how to choose common interest tribes that add value to your business to make sure you won’t get caught in a networking crossfire values conflict storm.
If the day has come when the risk to remain tight in a bud is more painful than the risk it takes to blossom has arrived in your life, it’s time to make a change.
Before you make any changes check the values of what’s important to those with whom you spend your time are aligned to your own values.
Upcoming Seminars, Workshops & Coffee
HEALTH & SAFETY
Dean McLeod of 67 Creative is running a seminar on the implications and ramifications of the new Health & Safety at Work Act changes which take effect 01/04/16 (no – that’s not an April Fool’s joke!). You need to know what’s happening because it’ll affect you.
LinkedIn Power – one day workshop and facilitated networking lunch to turn LinkedIn into your sharpest digital referral marketing tool – 08:45-5:00 – 19/11/15
AUDIENCE-SPECIFIC NETWORKING EVENTS:
God at Work – Facilitated Networking Seminar for Waikato Christians (includes lunch) – 05/11/16
Connected Women – Facilitated Networking Seminar for Professional Women (includes sweet treat goodie bag) 16/11/16 10:00-12:00