Owner-operator, non-techy, Digital Immigrant, Gen-X businesswoman.
Kia Ora – I’m Julie South…
Kia Ora means greetings in Maori – Hi – I’m Julie South and live in Godzone New Zealand.
But first – let me introduce myself:
Hi – I’m Julie South of HaloBiz and GetGooglin.
Here’s some of what I do when I’m working and not working …
Why real estate…?
Back in 2007 I had the amazing role of Business Manager at a Ray White office. I loved every day of going to work.
In that role I created marketing campaigns for agents and the office. I didn’t have anything to do with the listings, vendors or buyers – one of my roles was to grow office and agent personal branding to help them get more listings.
In addition I also coached the agents who were both coachable and up for coaching. I had a blast helping agents double their incomes.
However, my husband’s job took us both to Hamilton.
From Hamilton in the Wonderful Waikato I’m now a totally independent coach of high performing real estate agents up and down the country.
I only coach Ray White agents and I only coach one agent per office at any one time. I am not aligned in any way to Ray White corporate – I just want them to be #1 because that’s where my loyalty lies.
Why? Because I was impressed with what I saw of the Ray White brand while working as a business manager and I want all my clients to be rest assured that I’m not coaching any of their direct competitor agents.
This way I can look myself in the eye each morning knowing I have integrity when I’m sharing “best practice” tactics and strategies between agents.
Why do I rave about LinkedIn as a social sales platform…?
I was one of the first people to open a LinkedIn account – not long after it started. A friend invited me. But I wasn’t looking for a job and, frankly, didn’t really see the point of it otherwise.
Then in about 2008 I started again. Like most people who leave it years – I’d forgotten my original password and the email address I used back in the beginning. So I began from scratch.
I used it to start building connections.
I’m basically very shy (yes! I know! some find it hard to believe, but I am!). The thought of going to networking events just about brought me out in hives.
Received first lead in 2012
In about 2012 I amped up my activity on LinkedIn and decided to start building professional relationships with my connections.
What I was doing was paying off: In 2012 I received my first sales enquiry direct from LinkedIn.
And I haven’t looked back since!
2012 amounted to around $100k of leads from LinkedIn.
2013 and 2014 saw steady and significant growth.
Q1/2015 = all of 2014
And the first quarter of 2015 matched all of 2014’s.
So now I show micro business owners how to harness the power of LinkedIn to get similar results.
A bit of the HaloBiz back story…
In 2011 Alan Breen (my husband) and I launched the HaloBiz directory.
HaloBiz was born because we kept hearing that local people didn’t know where to go to find local businesses that support their local communities …
HaloBiz is different to other directories because it donates a percentage of each business’s listing fee to a charity of the business’s choice…(how cool is that…?)
Right from the get-go we knew that social and digital would be how we’d get the HaloBiz word out… back then, there weren’t any courses on social media – we learnt by trial and error, we drowned or survived and we were self-taught.
Almost from the beginning my Tweets started being picked up by local radio, TV & newspapers … I got calls from national radio to comment on newsy things…
HaloBiz appeared in the news – on radio, print & TV. Marketing that would have cost an absolute fortune to buy!
But somehow, me – a woman who’s not your typical 20-something-marketing-graduate-social-media-fan – was getting an engaged and responsive following…
Word started to get out and soon local businesses wanted me to show them how to do social media and build their websites.
However, because Alan and I were so focussed on the HaloBiz directory at the time, we referred this will-you-show-us-how-to-use-social-media business to other local service providers…
But customers kept coming back and asking me to do it for them (which was a lovely compliment really)… so in September 2012 we said yes and became a digital marketing agency… building websites and managing social media campaigns…
At the same time we were still spreading all that was good about the HaloBiz directory…
I concentrated on the social media and marketing side of things, while our team worked their magic in design and coding – because I know just enough computer coding to be dangerous… You know: a little bit of knowledge is a dangerous thing…? Well, that’s me when it comes to computer code…!
In September 2014 I realised I was spending most of my day staying abreast of all the changes taking place in the world of social media. It was then I made the decision to concentrate and focus exclusively on helping high performing real estate agents grow their businesses …
So here I am…!
… sharing everything I know about LinkedIn, digital marketing and business networking so that busy, committed and hard working real estate agents can generate a steady stream of listing leads and nurture these potential vendors until the time is right for them to sell their properties.
My after-hours nothing-to-do-with-business contribution to a radio show / podcast
One of the things I do after hours is contribute to a weekly radio show called Your Catholic Corner. If you hadn’t guessed – yes! – my faith is a very important part of who I am …
Since we took that team photo we’ve been joined by Sister Anne Sklenars – a Hamiltonian through and through.
Because I really don’t feel confident in driving “the desk” (I really am sooo not techy) I prefer to pre-record my shows…
I’ve gotten to meet some absolutely amazing men and women. You can listen to these interviews over at the Your Catholic Corner podcast page.
One of the things I thoroughly enjoy about the Your Catholic Corner interviews I get to conduct is that I have the privilege of introducing some amazing people into the homes of show listeners. People they wouldn’t ordinarily meet in their everyday lives.
Some of the people I’ve interviewed are:
Sir David Moxon, KNZM, Archbishop of Canterbury’s Representative to the Holy See and Director of the Anglican Centre in Rome.
Emeritus Bishop Denis Browne, CNZM, DD (former Bishop of Hamilton, New Zealand).
His Eminence, John Dew Archbishop of Wellington, Cardinal Priest. I was one of the very first to interview Cardinal John – before he event went to Rome.
Bishop Steve Lowe, DD – Bishop of Hamilton.
Father Allan Jones, Director of the Catholic Enquiry Centre in Wellington.