Real Estate Agent Video – how to use video to profile you in your real estate business
Regardless of how you feel about using video in your real estate business, there is ample proof that video is here to stay as a marketing method AND it’s only going to get stronger.
This means that if you haven’t yet included video into your real estate business’s marketing mix you need to seriously think about doing so ASAP otherwise you’ll find the going much harder.
Here are 4 ways to include video into your real estate business to profile you to help you get more listings by working smarter, not harder.
If you’re a “watcher” rather than a “reader” and would prefer to watch the video then please scroll to the bottom of this article where I’ve created a <3 minute video for you.
Personal Profile Introductory Video(s)
Having introductory video(s) on your website (or your company profile page) gives your (prospective) vendors and buyers more opportunity to get to know you better.
If you’ve ever watched a few videos of someone online and then meet them in person, you’ll automatically feel like you know them better. This results in faster rapport building at the first in-person meeting .
I’m sure you appreciate and have experienced those fantastic first-time meetings when you feel like you’ve known someone forever…?
By including get-to-know-you video into your real estate business you can help make this happen (almost!) every time.
You can help your prospective vendors make it easy to choose you to list and sell their property by giving them as many opportunities to get to know you as possible ahead of the listing presentation appointment.
Types of introductory videos can include:
#1 you – the real estate agent
Quickly introduce yourself – share a bit about you – what puts a smile on your dial and lights you up, what community projects you’re involved in, where your kids go to school, what church you go to, what sports teams you play in and/or support, what you do when you’re not selling real estate.
#2 your office – where you work
Let your prospective vendors see where you work. The outside of the office, the inside, your desk (if it’s tidy! and remember to make sure nothing confidential or identifying is on display).
#3 you – in the community
I referred to this in #1 – do you have a favourite charity or community organisation you volunteer for? If so, share the organisation’s story as told through your eyes.
Volunteering can take many forms – helping out on a school sports team, ministry at your place of worship, fundraising, board of trustees, personal interest groups where you take a leadership role (eg, committee or board).
Are you excited about the pro bono work you do – the work-for-love-not-money stuff? If so, share that side of you.
#4 Your neighbourhood
Create a video to introduce all that’s good about the neighbourhood you specialise in (your farm / business development area).
Include schools, parks, public transport, community centres, public places of interest, markets, malls, shopping centres, carparks – everything that’s attractive and fantastic about your business development area.
If you have a more recent smartphone then the chances are reasonably high that it will produce good quality video. All you’ll need to do is invest in a tripod.
Interestingly, people will put up with poor visuals (within reason) in a video but they won’t put up with poor audio for very long. So take extra special care to record in a quiet place.
If recording in a quiet place isn’t possible and/or you want to create “in the thick of the action” type videos then make sure you’re wearing a lapel mic so your voice is more easily picked up over the background noise.
The reason I recommend a tripod is because you want to avoid making your viewers feel seasick with lots of motion and jerky movements.
If you don’t have a tripod (and don’t want to invest in one) then use something solid to mount your camera on. For example a wall or maybe even your car’s roof (remembering to have cognisance of the background noise as mentioned above).
Once you’ve created your video(s) you can upload them to YouTube.
From YouTube you can use the ‘share’ option to embed the video(s) into your website (or company profile page) or the link to use in Facebook and other social platforms.
You can also include this link in the footer of all your emails.
Please ensure you check all links to make sure they work 😉 The last thing you want is to have someone click on your video link only to discover it’s broken. The chances are high they will never tell you. Instead, they’ll move on to the next agent.
Short and sweet
Keep your videos short and sweet. People aren’t interested in your first day at school! Neither are they particularly interested in how many sales awards you’ve achieved (seriously – they’re not!).
What they are interested in is what you can do for them and the fantastic results you can help them achieve.
Do your best to keep your video(s) under 3 minutes:
- Cut the waffle – get straight to every point.
- Although it’s about you – make it about them.
- Remember to smile.
- Keep background distractions to an absolute minimum.
If you’re going to use background music choose carefully – make sure the volume is turned way down. People don’t want to have to work hard to listen to what you’re saying over over-powering background noise.
- introduce yourself
- let them know where they can find you, and
- what you want them to do next (eg, to get in touch with you if they’re considering selling their property).
[haha – if there’s one guarantee with video it’s that the thumbnail will always capture you in a fantastically beautiful pose! not!]
If you’d like to include video as part of your real estate agent profile marketing – and dominate YouTube – the second largest search engine (after Google) then let’s chat – send me an email.